MainStreet

CRM Management

Streamline your lead organization with automatic import and intelligent segmentation across all marketing channels.

Comprehensive CRM Management

Our CRM management service automates the entire process of capturing, organizing, and prioritizing your leads from all marketing channels, eliminating manual data entry and ensuring no prospect falls through the cracks.

  • Automatic lead capture from all digital & traditional sources
  • AI-driven lead scoring and prioritization
  • Custom segmentation based on buyer/seller status and preferences
  • Automated follow-up sequence assignment

How Our Lead Import & Segmentation Works

1

Capture

Our system automatically collects leads from all your marketing channels with custom-built integrations for real estate platforms.

Supported Sources: Website forms, Facebook ads, Google ads, Zillow, Realtor.com, Trulia, and direct phone calls
2

Analyze

Our AI analyzes each lead's behavior, source data, and interaction history to determine intent and buying stage.

Data Points 45+
Analysis Time <1s
Accuracy 96%
3

Segment

Leads are automatically organized into intelligent categories based on buying intent, timeline, and property interests.

Hot Leads (Ready to Act)
Warm Leads (1-3 Months)
Nurture Leads (3+ Months)
Custom Segments
4

Activate

Each lead is automatically enrolled in the appropriate follow-up sequence and assigned to your dashboard for monitoring.

Zero manual work required. The system handles assignment, initial contact, and ongoing follow-up based on your pre-approved templates and preferences.

Key Benefits & Metrics

Time Saved

8.5 hours/week

Eliminate manual lead entry, qualification, and organization tasks that typically consume 8.5 hours of your week.

Lead Response

94% faster

Our automated system responds to new leads within 30 seconds, dramatically improving conversion rates compared to industry averages.

Conversion Lift

27% increase

Clients experience an average 27% increase in lead-to-appointment conversion rates after implementing our CRM system.

Integration With Your Marketing Ecosystem

Website Forms

Instant capture of all form submissions with visitor tracking data

Email Campaigns

Two-way sync with email marketing platforms and engagement tracking

SMS Campaigns

Text message response capture and conversation threading

Social Media

Lead form integration from Facebook, Instagram and LinkedIn

Additional Platform Integrations

Zillow
Realtor.com
Trulia
Homes.com
BoldLeads
Market Leader
Custom MLS
Property Base

Real World Applications For Realtors

Multi-Channel Lead Management

A California agent was running Facebook ads, Google ads, and Zillow Premier Agent simultaneously but struggling to track which leads came from where.

Result: Our CRM system automatically tagged leads by source, tracked ROI by platform, and helped the agent identify that their Facebook ads were delivering the best cost-per-lead for their luxury listings.

Hot Lead Prioritization

A team in Florida was generating 200+ leads monthly but struggled to identify which deserved immediate attention vs. long-term nurturing.

Result: Our AI scoring system automatically identified the 15% of leads showing immediate buying signals, allowing the team to focus their energy where it mattered most while keeping the remaining leads in nurture campaigns.

Automated Lead Nurturing

A New York agent had collected 1,200+ leads over two years but couldn't maintain consistent follow-up communication with all of them.

Result: Our system segmented the database by last interaction date, price point, and neighborhood interest, then deployed custom nurturing campaigns that generated 17 new transactions from previously "dead" leads.

Cross-Platform Integration

A Texas brokerage was using five different technology platforms that didn't communicate with each other, causing data duplication and missed opportunities.

Result: Our CRM consolidated all lead sources into a single interface and established two-way synchronization between platforms, eliminating double-entry and ensuring consistent data across all systems.

Ready to Eliminate CRM Headaches?

Join the hundreds of successful realtors who have transformed their lead management with Main Street Opportunity's comprehensive CRM system.

Schedule a Demo